I own your growth and run it on profit and cash, not ROAS.
A finance-first growth operator who moves fast, owns the whole engine, and builds it to keep running after I step back.
In their words
"Your depth of knowledge in what you do is unmatched with people, even the largest firms that I've talked to here in the States."
"I gained more value in one 45-minute conversation with Sourav than I did in a two-week engagement with some of these other consultants."
"He's upbeat, he's very supportive, but he's going to give you some real straight heart-to-heart topics that you're going to need to address."
"If you have a unique product that you want to take to the next level, especially with e-commerce and social media, I highly suggest Sourav. He is a genius in so many ways."
You can find operators with more years on paper. You won't find one hungrier.
The levers I actually pull
When you make a choice above, I highlight the areas that matter most for that role. All of it stays part of the package.
Tools I've partnered with and run growth on
I've worked directly with most of these partners and I'm fluent in the rest. I don't force a fixed stack on a brand. I bring in the right tool for the brief and the P&L, and I'm quick to pick up whatever you already run.
An operator who builds with AI, not a prompter
I use AI to strengthen the system-driven way I've run eCommerce brands for over a decade. It's never FOMO. Every integration is tactical: grow revenue, profit and cash by fixing things faster and cheaper, keep OPEX lean, and hand AI what it does better while I keep the calls it can't make.
The P&L I manage to
This is how I read a DTC or omnichannel P&L. Most 7-figure+ brands are quietly scaling a leaky bucket, so I work the whole waterfall, not just the top line.
I steer to Contribution Profit and cash, not attributed ROAS. That single shift is usually the difference between revenue that looks good and a business that actually keeps the money. If your business runs on a different model, I bring this same financial lens to your organization's P&L, so my involvement is aimed at the maximum positive impact on your revenue, profit and cash.
A few brands I've helped
When you choose above, I flag the work that's closest to your situation.
The questions hiring teams actually ask me
Let's meet with your business objectives.
Tell me what your organization is trying to achieve, and I'll show you exactly where my involvement lands on your P&L, and how I'd drive more revenue, profit and cash for your business.